Hey guys,
I wanted to chime in on the conversation about the “Win the West” slogan for the Broncos. I was on the football team my freshman year of college, at the University of Wisconsin-Whitewater . You may not be aware, but UWW is one of the most successful sports programs in division 3, in particular with football. The fan expectations are national championship or bust every season. Despite that, within the program, the national championship is mentioned once at the beginning of the season. After that, the focus is solely on winning the Wisconsin Intercollegiate Athletic Conference, which would be the equivalent of the AFC West in terms of being a powerhouse. This helped keep us focused on the regular season, rather than the natty (which would become the post-season goal). I believe that Hackett wants to keep the focus on “Winning the West” for the same reason. Every regular season counts towards winning the division. The same can’t be said for the Super Bowl.
Go Broncos!