Peyton Manning was one of the most sought-after brand ambassadors during his playing days, and his success in commercials has continued since his retirement from the NFL in 2016.
Peyton’s endorsement deals haven’t slowed down in retirement, and he’s been including his family lately. Manning didn’t reach a commentator deal with ESPN until his brother, Eli, was part of the package, and his “College Bowl” game show on NBC featured his other brother, Cooper.
That trend has continued.
BBQGuys released commercials featuring, Peyton, Eli and their father, Archie, earlier this year.
Caesars Sportsbook will soon do the same — with Cooper involved as well.
The four Mannings have “joined the empire,” Caesars Entertainment announced in a press release earlier this week.
“This isn’t the typical partnership between a sports betting company and major talent,” Caesars digital co-president Chris Holdren said. “We’re welcoming the most acclaimed family in football history to be integrated holistically into the Caesars family.
“Archie, Peyton, Eli, and Cooper are extraordinary people who are champions of their communities and we’re honored to partner with such a prestigious group of individuals.”
Added Peyton in a press release: “We’re looking forward to interacting with their customers who love sports and love football, and we know Caesars has a lot of fun initiatives planned. They place a strong emphasis on community impact, and we appreciate their support of causes that are important to us.”
Peyton won a Super Bowl with the Indianapolis Colts and another with the Denver Broncos. Eli won a pair of titles with the New York Giants.
Archie earned two Pro Bowl nods as a quarterback in the NFL. Cooper had his football career cut short by spinal stenosis, but his son, Arch, is one of the top high school quarterbacks in the country.
After the NFL embraced legalized sports betting last year, the Broncos quickly announced deals with FanDuel, Betfred USA Sports and BetMGM. The Manning family will now join the gambling market.